Business & Tech
Lagunitas Owner Tony Magee Profiled on NBC
Before he was a beer impresario, Tony Magee was a struggling printing salesman and a musician. Then he discovered "the late hop." And the rest is history.
It looks like NBC has been spending quite a bit of time in Petaluma.
That's because the network has just aired a three-part video series about our favorite brewery, Lagunitas. The news crew profiles owner Tony Magee and gets his take on the company's meteoric rise over nearly two decades in operation.
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Magee tells NBC that the hoppy taste of his beer that so many love was the result of trial and error, and some instinct.
"Life is a process of elimination," he says. "You never know what you need or what you want, only what you won't tolerate anymore."
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Like a red beer called Ragwater that never left the assembly line.
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