Pop Up Floral Shop Sign of the Times

Open just three days and focuses on organic, "gestural" flower arrangements that are asymmetrical and full of whimsy

Fallon Anderson was searching for a new gig when a friend told her about Garden Valley Ranch on Pepper Road.

Anderson went to the rose garden and became, well, kind of obsessed. That led to a job and eventually a business as a florist for weddings and special events.

(She also has several rose tattoos on her body.)

Now, the 24-year-old Petaluma High School grad has opened a pop up store downtown, located at 119 Kentucky Street, just in time for Valentine’s Day. The shop opened Tuesday and will remain open through Thursday.

Anderson uses locally grown, organic roses and arranges them in a natural way, that is, the way they grow outdoors.

“You have to give a flower respect,” says Fallon. “I like to have my bouquets asymmetrical, wild and whimsical because that’s how they grow in nature. I don't want to cram them into a vase."

After discovering her passion for flowers, Anderson trained with New York City florist Sarah Ryhanen of Saipua and founder of the Little Flower School. The popular one-day school is taught in May at Garden Valley Ranch and sold out last year despite the $650 price tag.

“I like the reaction I get when I give a bride a bouquet and she just wells up,” she says. “It just makes my day and makes every thorn, every elbow in the ribs at the Flower Mart (in San Francisco, where the flowers come from) worth it.”

And the pop-up store?

Well, it's just a sign of the times, since the rent is "extremely expensive," she says, much more than the young entrepreneur can afford on a regular basis.

Anderson’s arrangements start at $15 and go up to $125, come boxed up and can be ordered over the phone or via email. To browse a selection, check out Fleurs de Fallon online at www.fleursdefallon.com

Fleur de Fallon pop up shop is located at 121 Kentucky Street and open Wednesday until 7pm and Thursday 10am until she sells out.

Know someone interesting in town who deserves to be profiled on Petaluma Patch? Drop Local Editor Karina Ioffee a line at karina@patch.com

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Frank Cisneros February 14, 2013 at 06:20 PM
The address is wrong, its 119 Kentucky St. thought you might want to know


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