Petaluma Cash Mob Gets Crafty This Month, Hits Knitterly on Weekend

This month, the Petaluma Ca$h Mob will hit five establishments, celebrating autumn with a run on some of P-town’s superb craft stores, and finishing up with a mob at the wildly successful Petaluma Pie Company. This weekend begins the rush, at Knitterly, at No. 1 Fourth Street, open 10-5 Saturday and 12-4 Sunday. Look for the Ca$h Mob manikin outside!

      Eight years ago, Shelli Westcott made a career change, from landscape design (always in the sun) to opening Knitterly (offering knittalbe sunshine to others). As her father told her, “If there’s a need and you fill it, you’ll be guaranteed a 50% success rate.” She loved knitting, loved Petaluma, and was always traveling to other towns to buy her yarn. Knitterly filled a niche, and her success rate is far higher than 50%. Of course, her largest customer base comes from the knitting and crocheting community, but there’s plenty inside (and often out on the sidewalk) for those who are crafty in other ways. Felt balls large and small caught our attention the other day, because they’re so easily transformed into garlands or soft and fuzzy bead curtains, with only an upholstery needle and some sort of thread or leather string. Westcott told us that the button collection and ribbon wall draw in people looking to spice up coats, hats and other clothing. I was duly impressed by the variety and volume of both buttons and ribbons, and started feeling a little crafty myself. Lovely Emma Webber braided wool rugs and chair pads also caught my eye, and are reasonably priced for the amount of time and care that goes into making them. We ended up buying some tiny crocheted pieces to put on our key rings, made by a collective in Pakistan, but were tempted to sign up for some of the many classes offered year round. Ca$h Mobsters will definitely make off with some top-notch loot this weekend.