Two Large Shopping Centers Set to Open in 2013

With the Target and Friedman's shopping centers both scheduled to open this year, Petalumans will no longer be able to complain about taking their money out of town.


Two large shopping centers are set to open in Petaluma this year, which means a major boost for city finances starting winter of 2014.

The Target shopping center on East Washington is scheduled to open in July or August, with tenants such as BevMo, Ulta Cosmetics, Panera Bread, Chipotle, Chase, TJ Maxx, Dick’s Sporting Goods and Sprouts, a health food grocer.

The 378,00 square foot center is expected to bring in $1 million a year in sales tax revenue, according to Petaluma’s finance director Bill Mushallo.

Seventy five percent of available space has been leased, according to an article in Thursday’s Argus Courier.

The second development is the Friedman’s-anchored Deer Creek shopping center on North McDowell, scheduled to break ground in April and open by the end of the year. Contracts with other tenants have not yet been announced, although they will include a gym, a pharmacy and eateries.

Friedman’s home improvement store now headquartered in Santa Rosa is looking to make its Petaluma location a flagship store. (The company previously had a location in Petaluma, but left in 1976.)

The Deer Creek project is estimated to bring around $700,000 a year from sales tax.

Both projects have been criticized as auto-centric by opponents who say there are already too many commercial vacancies and those who worry about traffic impacts. The Target shopping center is expected to generate more than 14,000 car trips a day, while the Friedman's an estimated 10,000 car trips a day

To read more about the two upcoming projects, pick up a copy of today’s Argus Courier.

Tell us: Are you looking forward to the two shopping centers? Concerned about traffic and other impacts?

Active Thinker January 03, 2013 at 05:27 PM
Concerned about traffic? Who wouldn't? The town still needs another crossing. E Wash will be a nightmare to drive down. Taxes? Yes. great. Hopefully the center is not an eyesore (it already is from the freeway), what happens to the swim center?
Ptown January 03, 2013 at 08:11 PM
Costco, Lakeville or Pet. Blvd. no.?
Revolver January 03, 2013 at 08:53 PM
"...Petalumans will no longer be able to complain about taking their money out of town." Target is based in Minneapolis, MN. Chipotle is based in Denver, CO. TJMaxx is based in Framingham, MA. Dick's Sporting Goods is based in Pittsburg, PA. Panera Bread is based in St. Louis, MO. BevMo is close...Concord, CA. That's where the profits go. The 8.25% sales taxes may stay here, but so do all of the costs of fire protection and traffic management and law enforcement.
David Keller January 03, 2013 at 09:48 PM
$1.7 million a year in new sales tax revenue? I hope the accountants remember that balance sheets have two columns, Income and Costs. That purported $1.7M in "new" revenue will be offset in lost sales from existing Petaluma businesses, who will be on the short end of the stick for many years to come. How much sales tax revenue will be lost that the city currently receives from businesses like OSH, Tres Hombres, Big 4, KMart, Kohls, Whole Foods, as well as many locally owned businesses? The Economic Impact Report, deficient and rosy as it was, indicated that KMart might well go out of business. Lost jobs, lost local wages, lost local profits, lost secondary business with suppliers, empty store fronts.... The whole process for approval of these two malls was designed by pitchmen for the malls, and swallowed hook, line and sinker by most of the City Council and our city staff. I hope our Finance Director will honestly report on the shifts in sales taxes over the next 5 years, identifying what is "new" revenue versus the actual tax revenues lost from existing businesses. That should be divided as separate categories for sales tax, property tax, business tax. Cannibalization of existing businesses is how Target, WalMart and other national chains keep expanding. While I support new business in town, I strongly prefer that they generate profits that are locally owned, and reinvested locally in our town, employees and schools.
Active Thinker January 03, 2013 at 09:56 PM
While I agree with David. Income raised by new business will be offset by old business not making enough. I am for LOCAL business by KMART going out of business? How are they different then Target or Big 5? Keller needs to learn to "pick" his battles and stick to them. Can't be for one big company and not another? Or can you. Imagine if W-Mart wanted to come to town>? We have plenty of people living in petaluma who already shop there... So while I agree with some of his ideas and they are really valid...alot of shopping has been lost to the internet and people saying buy local but you see an amazon box at their house...or they buy non clover or local dairy products... I ask wine lovers if they would drink wine from outside the Valley? wine is coming in from China...so look at people's cars around town...they are not local...some not even from the north bay and they live here...It's about the person choice each one of us makes
Active Thinker January 03, 2013 at 10:27 PM
Kmart Ross Safeway Raley's Best western hotel All Gas Stations Whole Foods What about them?
Karina Ioffee January 03, 2013 at 10:50 PM
Thanks for listing these. I was referring to the argument that is often about "keeping our dollars in town." But with national chains such as these, it's true that profits head there, although the sales tax stays here.
Don Lewis January 04, 2013 at 06:15 PM
Remember when Petaluma rallied behind Rex Hardware after it burned down? Has anyone asked them how excited they are about Friedman Brothers coming to town? How about the OSH located less than a mile away from where Friedman Brothers is going? Isn't Whole Foods about 2 blocks from where "Sprouts" is going? Also- where's a state of the art Teen center or performing arts center like Rohnert Park and Santa Rosa have? Glad to see priorities are in order when building in Petaluma. Also glad to see looking like an Orange County-esque string of corporate stores to passersby on the 101 feels like a good idea.
Longest Family in Electrical in Petaluma January 05, 2013 at 03:02 PM
Rex Hardware is great! You can find almost anything you need there in a pinch, including great gifts. They also refer jobs to local businesses when customers ask. OSH did not hurt Rex and neither will Friedman Brothers. Heck at Rex they even assemble kids bikes at no extra charge!!!!
Ptown January 06, 2013 at 01:54 AM
Someone is actually worried about a chain like whole pay check or OSH, hilarious hypocrisy at work on this thread.
David Keller January 06, 2013 at 08:56 AM
To clarify, in case I wasn't clear earlier: the developers and their salesmen promised $1.7M in "new" revenue for the City. However, the loss of sales at businesses already existing in Petaluma offsets those promises. A true picture of what these malls are worth in city revenues can only be established by subtracting the lost sales taxes from existing, competing businesses from the magical $1.7M. It's just math. It's normal accounting practice. Then subtract the costs to the city for services and infrastructure to accomodate the new malls at the busiest intersections and streets in town. Police and emergency services cost money too. Please do the math so we can have a full-disclosure of the real financial benefits - and losses - of the new malls.
stephanie sanchez January 12, 2013 at 07:14 PM
Petaluma could have taken a different path towards quality planning, sustainablity, consideration for local businesses, lessening impacts by demanding smaller 'big boxes' along with parking lots if they had to be here at all. How sad; how few amongst us, including many city council members, have demonstrated foresight and integrity in voting to allow these shopping centers. Anyone 'doing the math', taking the trouble to learn, could understand how tragic this turn is for future generations, to say nothing about our Fresno-fied immediate quality of life.
Active Thinker January 12, 2013 at 07:33 PM
Stephanie...you nailed it. The fresno commit is so true...All these chains strip malls have "everything" but what is everything? It's more stuff we as a society do not need. keep shopping is right. What do we need all of this stuff for? How many stores filled with the same thing? At what cost...For younger families either coming to Petaluma or not they see the Orange Box right off the free way and decide...what looks different between here Petaluma Driving through 101 and good ole Rhonert park...Please downtown stay alive...
jazrbabe January 12, 2013 at 08:12 PM
We are moving to Petaluma in the spring. I certainly don't want more big box stores. That is what we are trying to get away from down here El Cerrito/Berkeley. We will certainly be shopping local businesses as always. And we will do a lot on foot since we are moving downtown. I cannot believe there are 2 Whole Foods in Petaluma. I refuse to shop there.
Active Thinker January 12, 2013 at 09:25 PM
There's only one Whole Foods in Petaluma...and they give alot to the community...ALOT!
jazrbabe January 12, 2013 at 09:34 PM
Hmm, I saw 2 locations on the map. I am glad they give back. The few times I have gone to the Berkeley one, I feel like I spend a huge wad and walk out with almost nothing. I think they are a bit pretentious and way over priced. But their take out food is really good, I have to admit.
jazrbabe January 12, 2013 at 09:38 PM
I think the google map is messed up. I just looked again.
Robin and Jeff January 23, 2013 at 04:29 AM
There are already 4 cross town conecters in this town Caufield, E. Washington, Corona and Old Redwood Highway. I live near Washington and often drive over Carona or Caufield to get to the East side of town. So traffic is what it is with those that do not like change can't wait for Target and Friedmans to come to town.
Bananabot April 15, 2013 at 06:27 AM
Chipotle! ! WooHoo! ! !
GFMSRS May 31, 2013 at 05:44 PM
I am definitely with Bananabot, Chipotle ... can't wait!!!!!! They are great, now I know what to pick up for lunch before work.
Audrey August 02, 2013 at 01:12 PM
Shop where you want, I will shop where I want...to each his own.
Norma Dawson August 22, 2013 at 11:58 AM
Have never been in a Sprouts, but just by looking at the advertisement in the mail, it doesn't look like anything even close to Whole Foods. Yes, I admit I love Whole Foods, I love the variety of organic produce.


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